Why Would a Marketer Identify and Analyze the Target Audience

question 226

Short Answer

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

---

Definitions:

Shipping Terms

Refers to the agreed conditions between a buyer and seller regarding the delivery of goods, including the allocation of shipping costs and responsibilities.

International Transportation

The movement of goods or people across international borders, involving various modes of transport like air, sea, road, or rail.

Sight Draft

A financial document demanding immediate payment upon presentation to the drawee, commonly used in international trade to control the transfer of goods.

Buyer's Bank

The financial institution that processes payments on behalf of a buyer, especially in international trade transactions.