What Types of Public-Relations Tools Can Organizations Use

question 69

Short Answer

What types of public-relations tools can organizations use?

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Definitions:

Social Exchange Theory

A sociological and psychological theory that explains social change and stability as a process of negotiated exchanges between parties.

Business Transaction

A financial exchange or activity that occurs between parties in the course of business.

Three-Factor Theory

A psychological theory that categorizes the sources of motivation into three factors: autonomy, competence, and relatedness.

Cultural Determinant

A factor, often related to beliefs, values, or norms, within a culture that influences behaviors or outcomes within that society.