How Do Marketers Decide the Role of Promotion in the Overall

question 26

Short Answer

How do marketers decide the role of promotion in the overall marketing mix?

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Definitions:

Velocity

A measurement of both the speed and direction at which an object is moving.

Variety

The inclusion of different elements, features, or qualities within something, offering a range of choices or diversity.

Peer-reviewed Research

Academic work that has been evaluated and critically reviewed by one or more experts in the specific field before being published in a scholarly journal.

Evidence

Information or facts that are used to support a conclusion, claim, or belief, often utilized in decision-making processes.