If Jeans Inc

question 165

Multiple Choice

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of

• A) advertising.
• B) sales promotion.
• C) integrated marketing communications.
• D) personal selling.
• E) public relations.

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Definitions:

Accommodation

Adjustments or changes made to assist someone in a specific context, often pertaining to services or facilities for individuals with disabilities.

Acceptance

The act of agreeing to the terms of an offer, which then creates a binding contract.

Tractor-Trailer Rigs

Large vehicles commonly used for commercial transportation, consisting of a tractor unit that tows one or more trailers.

Stated Price

The price that is explicitly mentioned or listed as part of a transaction or contract.