Advertising Whose Purpose Is to Increase the Demand for All

question 128

Multiple Choice

Advertising whose purpose is to increase the demand for all brands of a good or service is called

• A) institutional advertising.
• B) publicity.
• C) selective-demand advertising.
• D) primary-demand advertising.
• E) public relations.

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Definitions:

Acronym

A word formed from the initial letters of other words, used as a shorthand or abbreviation (e.g., NASA for National Aeronautics and Space Administration).

OCEAN

An acronym for the Big Five personality traits model: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

Pessimist

A person who tends to see the worst aspect of things or believe that the worst will happen.

Optimist

An individual who generally believes in positive outcomes and possesses a positive outlook on life.