A Local Dance School Wants to Create a Billboard to Try

question 53

Multiple Choice

A local dance school wants to create a billboard to try to increase enrollment for its classes, which frequently start during the year. Since learning about advertising in your Business 101 class, you would most likely recommend which of the following for the billboard?

• A) Simply writing the name of the dance school and its phone number in black letters on a white billboard
• B) Showing a picture of smiling dancers with the name of the dance school and the words "Enroll Today!"
• C) Providing a comprehensive list of the various dance classes offered and the names of the dance instructors
• D) Showing the schedule for all upcoming classes and the phone number and e- mail address to register
• E) Having a picture of a previous dance class in their costumes from last year's recital and no text message

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Definitions:

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interests and potentially rights to dividends and voting in company matters.

Record

To document financial transactions in an accounting system.

Treasury Stock

Represents the shares that have been issued and subsequently reacquired by the corporation, not yet retired.

Par Common Stock

The face value of a share of stock as stated in the corporate charter.