The Most Expensive but Most Adaptable Method of the Promotion

question 66

Multiple Choice

The most expensive but most adaptable method of the promotion mix is

• A) sales promotion.
• B) advertising.
• C) direct mail.
• D) personal selling.
• E) publicity.

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Definitions:

Age

A measure of the amount of time an individual or object has existed from a particular point of origin.

Culture of Violence

A societal pattern that normalizes and glorifies violence as a way to resolve conflicts.

Drug Cartels

Organized criminal groups involved in the production, distribution, and sale of illegal drugs.

Distrust

The feeling of uncertainty or lack of confidence in someone or something.