Both Inside and Outside Order-Takers Produce Most of Their Company's

question 60

Multiple Choice

Both inside and outside order-takers produce most of their company's sales through

• A) successful handling of repeat sales.
• B) creative selling techniques.
• C) aggressive solicitation of new customers.
• D) locating prospects.
• E) persuading new customers to try their product or service.

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Definitions:

Media Relations Strategies

Approaches used by individuals or organizations to communicate effectively with the media and to ensure accurate representation in the press.

Generating Publicity

The act of attracting media attention and increasing visibility for a person, product, or event.

Marketing Campaigns

Coordinated efforts by a business or organization to promote products, services, or causes through various media channels.

Crisis Manager

A professional responsible for planning and implementing strategies to protect and recover an organization's reputation during and after a crisis.