The President of Your Small Company Wants to Better Understand

question 219

Multiple Choice

The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the

• A) organizational resources.
• B) nature of the target market.
• C) characteristics of the product.
• D) personal preferences of the marketers.
• E) feasibility of various promotion methods.

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Definitions:

Sperm

Male reproductive cells capable of fertilizing a female ovum to result in pregnancy.

Reproductive Tract

The series of organs within an organism that work together for the purpose of reproduction.

Trimester

One of three divisions into which the duration of pregnancy is often divided, each lasting approximately three months.

Fetus

An unborn offspring in its later stages of development, especially after it has assumed the recognizable form of its species.