Why Would a Marketer Identify and Analyze the Target Audience

question 226

Short Answer

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

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Definitions:

Employee Initiative

The ability and willingness of employees to take action and make decisions without explicit instruction or prompting from management.

Flexibility

The quality of being adaptable or variable, capable of changing or being modified according to circumstances.

Unpleasant Event

An occurrence that causes discomfort, distress, or dissatisfaction to an individual.

Desired Employee Behavior

The specific actions or reactions that an organization encourages and rewards in its employees to achieve its objectives.