R&P Inc. R&P Inc. Is an Emerging Company That Wants to Focus

question 89

Multiple Choice

R&P Inc.
R&P Inc. is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
-Refer to R&P Inc. R&P management knows that ____ is the most effective and least expensive means of communicating product information to a large number of individuals and organizations.

• A) advertising
• B) personal selling
• C) sales promotion
• D) public relations
• E) corporate promotion

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Definitions:

Breach Of Partner's Duty

The failure of a business partner to fulfill their obligations or act in the best interest of the partnership, violating their fiduciary duties.

Auditing Services

Professional services provided by a certified auditor to examine and evaluate the accuracy of financial statements and records of an organization.

Partnership Agreement

A contract among partners in a partnership which outlines the terms and conditions of the relationship, duties, and profit distribution.

Duty To Serve

An obligation or requirement for certain institutions to provide services to underserved markets or populations.