If Jeans Inc

question 165

Multiple Choice

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of

• A) advertising.
• B) sales promotion.
• C) integrated marketing communications.
• D) personal selling.
• E) public relations.

---

Definitions:

Pareto Optimal

An alternative term for Pareto Efficient, describing a state where making any individual or preference criterion better off without making at least one individual or criterion worse off is impossible.

Allocation

The process of distributing resources or tasks among various projects, departments, or individuals.

Initial Allocation

The original distribution of resources, goods, or tasks among various parties or locations.

Pareto Optimal

A situation in which it is impossible to make any individual better off without making at least one individual worse off.