A Major Problem with Direct-Mail Advertising Is

question 194

Multiple Choice

A major problem with direct-mail advertising is

• A) the lack of a personal message.
• B) the unselective nature of the medium.
• C) its inability to reach a specific market.
• D) the difficulty of checking the effectiveness of the mailing.
• E) inaccurate mailing addresses that send the advertisements to the wrong consumers.

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Definitions:

Accommodation

In psychology, the process of adjusting one's cognitive structures to incorporate new information; in general usage, making suitable arrangements or adjustments.

Schemas

Cognitive structures that help individuals organize and interpret information about the world around them.

Ego-Integrity Vs. Despair

A stage in Erik Erikson's theory of psychosocial development where older adults reflect on their life and either achieve a sense of satisfaction or fall into despair.

Psychosocial Development

A theory proposed by Erik Erikson that describes the impact of social experience across the whole lifespan, emphasizing the formation of identity.