The Primary Concern of the Media Planner Is to

question 235

Multiple Choice

The primary concern of the media planner is to

• A) ensure that the budget is large enough to pay for the various media chosen for the campaign.
• B) reach the largest possible number of persons in the advertising target for each dollar spent.
• C) ensure that the words and illustrations used in the ad are meaningful and appealing to the target market.
• D) ensure that the choice of words and illustrations used are appropriate for the choice of medium being used.
• E) execute a successful ad campaign without going over the budget.

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Definitions:

Surveys

A method of gathering information from a sample of individuals, often used to collect opinions, behaviors, or factual information.

PR Research

The process of collecting and analyzing information to understand public opinion and media content in the context of public relations.

Commonsense Theory

A theoretical perspective suggesting that individuals use practical judgment derived from everyday experience to understand and navigate social realities.

Scholarly Theory

Widely tested explanations of human behavior and events generated through systematic research.