When Pringles Created the New "Snack Stacks" Size of Chip

question 156

Multiple Choice

When Pringles created the new "Snack Stacks" size of chip packages for lunchboxes, it ran advertisements and offered coupons for the product. The objective of this promotion was

• A) increasing market share.
• B) positioning the product.
• C) providing information.
• D) stabilizing sales.
• E) comparing with competitors.

---

Definitions:

Above Normal

Refers to performance, conditions, or results that exceed the usual or expected standard.

Prices

The monetary values assigned to goods, services, and assets in an economy, influencing demand, supply, and consumption.

Normal Profit

The minimum level of profit needed for a company to remain competitive in the market, essentially covering its opportunity costs.

Variable Costs

Costs that change in proportion to the level of production or other activity of a business, such as materials and labor costs.