McDonald's Wants to Launch a Campaign Promoting Its New Gargantuan-Sized

question 124

Multiple Choice

McDonald's wants to launch a campaign promoting its new gargantuan-sized meals. Since McDonald's will be launching the new size nationally, it will want to use a mix of ____ and ____.

• A) personal selling; publicity
• B) sales promotion; advertising
• C) publicity; trade shows
• D) advertising; personal selling
• E) publicity; public relations

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Definitions:

Union Representation

The act of a union serving as the official body that negotiates and interacts with employers on behalf of its members.

National Labor Relations Act

A foundational US law enacted in 1935 that protects the rights of employees to organize, bargain collectively, and engage in other union activities.

Contract Clause

A specific provision or section within a contract that stipulates the obligations, rights, and responsibilities of the parties involved.

Member Panel

A group composed of organization or community members tasked with making decisions or providing advice on specific topics or issues.