Determining the Location and Demographics of People in the Advertising

question 210

True/False

Determining the location and demographics of people in the advertising target, the content of the message, and the characteristics of the audiences reached by various media is done when creating the advertising message.

---

Definitions:

Drug Overdose

The ingestion or application of a drug in quantities greater than recommended or generally practiced, leading to a serious or fatal outcome.

Hedonic Treadmill

The theory suggesting that people consistently return to a baseline level of happiness, regardless of positive or negative changes in their life.

Risk-as-feelings Hypothesis

The theory that people make decisions based on their emotional responses to risks, rather than through logical assessment of the risks and benefits.

Broaden-and-build Theory

A psychological theory suggesting that positive emotions expand one’s awareness and encourage novel, varied, and exploratory thoughts and actions.