After a Company Listens and Pays Attention to What Is

question 90

Multiple Choice

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

• A) Select social media tools
• B) Implement and integrate the plan
• C) Segment and target the social media customer
• D) Listen to determine opportunities
• E) Establish social media objectives

---

Definitions:

Late Adopters

Consumers who purchase and adopt new technologies or products after the majority of the market has already done so, often due to skepticism or lack of interest.

Innovators

Individuals or entities that introduce new ideas, practices, or products, often pioneers in their field or market.

Reality Engineering

The practice of shaping or influencing the perception of reality through information, media, or technological means.

Consumer Culture

A form of culture where social and economic activities are centered around the consumption of goods and services.