Randy Is Shopping for an All-In-One Printer/copier/scanner/fax Machine

question 136

Multiple Choice

Randy is shopping for an all-in-one printer/copier/scanner/fax machine. He decides to purchase a certain model because it has the highest price, so Randy assumes it must have the highest quality. Randy has applied a(n) ____ in making his decision.

• A) data structure
• B) reference price
• C) database
• D) information rule
• E) qualitative analysis

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Definitions:

Making Attributions

The process of explaining one's own behavior and the behavior of others by assigning causes to these behaviors.

Dissonance Levels

A term used to describe the amount of conflict or inconsistency between an individual's beliefs, attitudes, or behaviors, leading to a state of psychological discomfort.

Initial Impressions

The first and quick opinions we form about others upon meeting them, which are often based on their appearance and behavior.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting cognitions (beliefs, attitudes, or behaviors).