Examlex
All of the following are sections of the income statement for a business except
Straddling
A strategy where a company seeks to occupy more than one position in a market or industry, often attempting to offer a range of products or services to cover different segments.
Marketing Failure
Marketing failure occurs when a marketing plan fails to achieve its objectives, leading to wasted resources, lost opportunities, or negative impact on a company's brand.
Target Drift
The phenomenon where the intended target market or audience gradually changes over time, impacting marketing strategies.
Segment Shift
A change in market dynamics that leads to the movement of customers from one market segment to another due to factors like changing needs, emerging technologies, or competitive actions.
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