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In explaining money to his twelve-year-old, Mike, the president of a small business, said that money is "symbolic." This should be correctly interpreted to mean that money is
Herbert Simon
An American economist and cognitive psychologist known for his research in the fields of decision-making and problem-solving, notably the concept of bounded rationality.
Behavioural Economic Theory
An approach combining psychological insights with economic theory to predict and understand human decision-making.
Ideal Goals
Objectives or aims that represent a perfect or most desirable outcome, often used as benchmarks for success or aspiration.
Frugal Heuristics
Cognitive shortcuts or rules of thumb that simplify decision making.
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