Examlex
Which of the following statements is true about quantitative and qualitative methods?
Price Sensitivity
The degree to which the price of a product affects consumers’ purchasing behavior.
Broad Segmentation Bases
Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.
Demand
The quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.
Marketable
Refers to the ability of a product or service to be desired or bought by consumers due to its value, quality, or some other desirable attribute.
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