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The best way to minimize problems resulting from the order in which items appear in a questionnaire is to randomize the order of the items.
Conscious Processes
Mental activities of which an individual is aware, involving perception, thinking, and remembering.
Hindsight Bias
The tendency to believe, after learning an outcome, that we would have foreseen it. (Also known as the I-knew-it-all-along phenomenon.)
Double-Blind Procedure
An experimental procedure in which both the research participants and the research staff are ignorant (blind) about whether the research participants have received the treatment or a placebo. Commonly used in drug-evaluation studies.
Placebo Effect
Experimental results caused by expectations alone; any effect on behavior caused by the administration of an inert substance or condition, which the recipient assumes is an active agent.
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