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Blue Ocean Strategy
A business approach that focuses on creating new market spaces (or "blue oceans") that are uncontested by competition, rather than competing in existing markets.
Industry Factors
Elements and conditions within an industry that influence the operations and competitiveness of businesses, including economic trends, regulatory policies, and technological advancements.
Four Actions
Typically refers to an approach in strategic business analysis (such as the Blue Ocean Strategy) that encourages companies to simultaneously pursue differentiation and low cost.
Strategic Marketing Process
The approach of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
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