A Major Source of Data for Customer Relationship Management (CRM)

question 78

True/False

A major source of data for customer relationship management (CRM) is produced by loyalty programs.

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Definitions:

Targeted

Aimed or directed at a specific group of consumers or market segment.

Public Relations

The professional practice of managing the spread of information between an organization and the public.

Free Media Attention

Publicity gained through media coverage that is not paid for, often a result of public relations efforts.

Community Building

The process of fostering and developing a sense of belonging and unity among individuals within a group or around a brand, product, or cause.