A Marketing Manager Decides What Combination of Variables Is Needed

question 50

Multiple Choice

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?

• A) Product, price, distribution, and promotion variables
• B) Marketing environment variables
• C) Product and promotion variables
• D) Product, price, and customer variables
• E) Product, price, customer, and promotion variables

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Definitions:

Disbursement of Funds

Disbursement of funds refers to the payment of money from a fund or account, typically for specific purposes or expenses.

ZBA

Zero Balance Account; a cash management tool in which funds are automatically transferred to maintain a zero balance, eliminating excess balances.

Working Capital Management

The management of a company's short-term assets and liabilities to ensure it has sufficient funds to continue its operations and meet short-term financial obligations.

Payables

Amounts owed by a company to suppliers or creditors for goods and services received but not yet paid for.