The Three Basic Forms That a Product Can Take Are

question 161

Multiple Choice

The three basic forms that a product can take are

• A) markets, products, and images.
• B) goods, ideas, and intangibles.
• C) brands, services, and tangibles.
• D) services, ideas, and goods.
• E) ideas, services, and things.

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Definitions:

Repositioning Action

Strategies implemented by companies to alter the perception of a product or brand in the market or among consumers.

Device

An instrument or tool designed for a particular function or use, often technological or electronic in nature.

Brand Name

The name given to a product or service from a specific source, recognized by consumers as a symbol of quality and consistency.

Logo

A symbol or design adopted by an organization to identify its products, uniforms, vehicles, etc.