Deciding to Add Gel Insoles to Its Running Shoes Would

question 16

Multiple Choice

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.

• A) price
• B) good
• C) product
• D) promotion
• E) distribution

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Definitions:

Normative Negotiations

Negotiations based on establishing standards or norms that are acceptable to all parties involved.

Principled Negotiations

A negotiation strategy that focuses on finding mutually beneficial solutions by separating the people from the problem, focusing on interests rather than positions, generating a variety of options before deciding, and insisting that the agreement's results be based on some objective standard.

Disputes

Conflicts or disagreements between parties that can arise from differing views, interests, or claims.

Integrative Negotiations

A negotiation strategy focused on creating mutually beneficial agreements by addressing the underlying interests and needs of all parties involved.