Marketers Often Speak of the "Controllable" Variables in the Practice

question 116

Multiple Choice

Marketers often speak of the "controllable" variables in the practice of marketing.Which of the following is not considered one of the controlled variables?

• A) Product
• B) Price
• C) Distribution
• D) Competition
• E) Promotion

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Definitions:

Storm Surge

A storm surge is an abnormal rise of water generated by a storm, over and above the predicted astronomical tides.

Hurricane Effects

The impacts caused by hurricanes, including high winds, heavy rainfall, storm surges, flooding, and coastal erosion.

Wave-Cut Platform

A gently sloping surface or bench produced by wave erosion.

Bedrock

The solid rock layer beneath soil, loose rocks, or other surface materials.