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A target market is always defined by demographics.
Cortisol
A steroid hormone produced by the adrenal glands, often released in response to stress and used as a measure of stress in research.
Testosterone Production
The biological process by which the male body produces testosterone, a hormone responsible for the development of male secondary sexual characteristics.
Behavioral Genetic
A field of study aimed at understanding how genetic and environmental factors influence behaviors and traits.
Shared Environment
Aspects of the environment that individuals living together share and that contribute to making them similar in behavior and traits.
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