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Define the Four Product Categories Used in the Boston Consulting

question 131

Essay

Define the four product categories used in the Boston Consulting Group (BCG) product-portfolio analysis.


Definitions:

Appropriateness

The quality of being suitable or proper in a given situation or context.

Manipulation

The act of controlling or influencing someone or something to do what one wants, often in a deceitful or unfair way.

Persuasion Process

The method of influencing someone’s beliefs, attitudes, intentions, motivations, or behaviors through communication and argumentation.

Summarizing

The act of condensing key information or the main points from a larger body of work into a concise and comprehensive overview.

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