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What Is Internal Marketing? Why Is It Helpful for a Firm

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What is internal marketing? Why is it helpful for a firm to initiate an internal marketing program?


Definitions:

Direction of Attention

The focus or prioritization of cognitive resources on specific aspects of the environment or a task.

Persistence

Persistence is the quality of continuing steadfastly in spite of challenges, obstacles, or difficulty, demonstrating a commitment to achieving a particular goal or objective.

Task Strategy

The method or approach chosen to effectively complete or achieve a specific work-related task or objective.

Task Complexity

The extent to which a job or assignment is complicated and challenging due to factors like variety, ambiguity, and information processing requirements.

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