The Boston Consulting Group's Matrix Is Based on the

question 109

Multiple Choice

The Boston Consulting Group's matrix is based on the

• A) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
• B) assumption that a firm's actions have a profitable impact on marketing strategy.
• C) business position and market attractiveness of the firm.
• D) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
• E) idea that a product's market growth rate and market attractiveness determine the marketing strategy.

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Definitions:

Deindividuation

A psychological state in which an individual loses their sense of personal identity and responsibility, often leading to uncharacteristic behavior, typically as part of a group.

Self-Monitor

An individual's ability to regulate their behavior based on social cues and the reactions of others in order to achieve social appropriateness.

Reactive

Pertains to a response or change occurring as a result of an action or condition.

Nonreactive

A term used to describe a situation, measurement, or test that does not alter the behavior or response of the subject being observed.