Which of the Following Statements About the Marketing Mix Is

question 118

Multiple Choice

Which of the following statements about the marketing mix is incorrect?

• A)The selection of the target market serves as the basis for the creation of the marketing mix.
• B)The elements of the marketing mix are sometimes referred to as marketing mix variables.
• C)Each element of the marketing mix must be precisely matched with the needs of the target market.
• D)Once a marketing mix has been created for a particular target market,it cannot be changed until a new strategic window opens.
• E)Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.

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Definitions:

Registered Phrases

Registered Phrases are phrases that have been legally registered for protection, often in the context of trademarks to identify the services or goods of a particular source.

Distribution Function

The process of transporting, storing, and delivering products from the manufacturer to the consumer in an efficient manner.

Warehouse to Retailers

The process of moving products from storage facilities to retail stores for sale to consumers.

Timely Fashion

Refers to completing tasks or responding within a reasonable or expected timeframe.