What Focuses on Using Information About Customers to Create Marketing

question 94

Multiple Choice

What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?

• A) Customer relationship management
• B) Electronic data interchange
• C) Business-to-consumer marketing
• D) Strategic partnerships
• E) The marketing concept

---

Definitions:

Tachycardia

A condition that involves a heart rate that is abnormally fast.

Brachiocephalic

Pertaining to the brachiocephalic artery or vein, which are major blood vessels in the neck and upper chest that supply blood to the head, neck, and arms.

Cephalic

Relating to or located on the head.

Brachial

Pertaining to the arm, specifically the area of the upper arm close to the shoulder.