Borders Books Uses Technology to Help Them Identify Specific Customers,establish

question 72

Multiple Choice

Borders Books uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.Borders Books is using the ____ approach.

• A) target market positioning
• B) SWOT analysis
• C) customer relationship management
• D) total quality management
• E) internal marketing

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Definitions:

Animal Research

The use of non-human animals in experiments aimed at understanding biological processes, diseases, or the effects of drugs, often with implications for human health.

Unnecessary Cruelty

Actions or behavior that cause harm or suffering without any justifiable purpose or benefit, often considered morally reprehensible.

Deceased Animals

Refers to animals that have died due to natural causes, disease, predation, or human activity.

Nomothetic

Nomothetic refers to an approach in psychological and social science research that focuses on identifying general laws that apply across individuals, as opposed to studying the unique aspects of individuals.