Key Factors in Determining the Best Organizational Structure for a Marketing

question 143

Multiple Choice

Key factors in determining the best organizational structure for a marketing unit are the

• A) preferences of top management.
• B) fiscal resources of the firm.
• C) number of employees.
• D) diversity of the firm's products and the characteristics and needs of the people in the target market.
• E) skill levels of employees.

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Definitions:

Hypothesis

A proposed explanation for a phenomenon, designed to be tested through experimentation or observation.

Mean Diameter

The average length of a set of diameters measured across different points or objects.

Variance

A measure of the dispersion of a set of data points around their mean value, indicating how spread out the data points are.

Dependent Samples

Two or more groups of data where the subjects in one group are related or matched with the subjects in the other groups, often used in before-and-after studies.