If You Were a Marketing Manager,under Which Type of Organizational

question 148

Multiple Choice

If you were a marketing manager,under which type of organizational structure would you most likely be working if your firm were a large business with centralized marketing operations?

• A) Organization by type of customer
• B) Organization by function
• C) Organization by regions
• D) Organization by products and regions
• E) Organization by products

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Definitions:

Emotional Intelligence

The ability to understand one’s own emotions and the emotions of people with whom one interacts on a daily basis.

Interacts

The action of entities engaging with each other, influencing or having an effect on one another.

Problem-solving Ability

The capacity to analyze, assess, and resolve or mitigate problems through logical thinking and applied solutions.

Customer Loyalty

The degree to which a consumer consistently prefers and purchases a particular brand or product over competing ones.