The Marketing Control Process Consists of

question 58

Multiple Choice

The marketing control process consists of

• A) establishing goals,market scanning,and market share analysis.
• B) establishing performance standards,evaluating performance,and reducing the differences between desired and actual performance.
• C) establishing goals and measuring performance.
• D) planning,implementing,and measuring marketing activities.
• E) setting objectives,implementing strategies,and reducing the differences between desired and actual performance.

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Definitions:

NPV

Net Present Value, a financial metric used to evaluate the profitability of an investment, considering the time value of money.

Mutually Exclusive

Events or decisions that cannot occur or be taken simultaneously; selecting one option precludes the choice of the other.

Profitability Index

A financial metric used to evaluate the desirability of an investment or project, calculated as the present value of future cash flows divided by the initial investment cost.

Cash Outflow

The total amount of money being spent by a business, including expenses, investments, and any other payments.