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Scenario 2.2 Use the Following to Answer the Questions

question 2

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport,such as hang-gliding,bungee jumping,skydiving,and motocross.Adrian Moss,EXperience Limited's owner,has just finished developing the strategic plan,including marketing objective of growing his customer base by 15% during the coming year.He believes that the best way of reaching that objective is to promote to the college-aged student.In the past,the majority of his sales have been to males under the age of 29,participating in hang-gliding and bungee jumping at various tourist locations.He wants to expand his skydiving and motocross tours,but isn't sure whether or not the expansion will be profitable.He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2.According to the BCG matrix,the hang-gliding and bungee jumping tours have been a ____ for EXperience Limited,while the skydiving and motorcross tours represent a ____.

Definitions:

International Sales Deal

A business agreement involving the exchange of goods or services across national boundaries, often requiring considerations for cultural differences, currency exchange, and import-export regulations.

Clarification and Justification

The process of making something clearer or more understandable while also providing reasons or evidence to support a position, action, or decision.

Negotiation

A process where two or more parties discuss an issue with the aim of reaching a mutually acceptable agreement.

Proposal

A plan or suggestion, especially a formal or written one, put forward for consideration or discussion by others.