Nabisco Learned That Health-Conscious Consumers Preferred Lower Fat Snack and Lower-Carbohydrate

question 5

Multiple Choice

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?

• A)Environmental scanning
• B)Environmental marketing
• C)Demarketing
• D)Segmentation
• E)Environmental analysis

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Definitions:

NAICS Code

A classification system used in North America to categorize businesses into industries based on their economic activities.

Gross Domestic Product

The sum of the market or monetary worth of all completed products and services generated inside a nation's borders during a particular time frame.

Maturity Stage

The phase in a company's or product's lifecycle when growth stabilizes and earnings are consistent.

Capacity Utilization

A metric that measures the extent to which a firm or economy is using its potential output capacity, often expressed as a percentage.