If Ben and Jerry's Were to Donate 5 Percent of Every

question 4

Multiple Choice

If Ben and Jerry's were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month,this would be an example of

• A) strategic philanthropy.
• B) ethical responsibility.
• C) economic responsibility.
• D) green marketing.
• E) cause-related marketing.

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Definitions:

Fair Value

An estimate of the price at which an asset or liability could be bought or sold in a current transaction between willing parties.

Net Assets

The total assets of a company minus its total liabilities, reflecting the company's financial position at a specific point in time.

Acquisition

Taking over another corporation by buying out its equity or assets.

Fair Value

The approximate value for which an asset or liability might be exchanged in an equitable deal between consenting parties, excluding scenarios of compelled or liquidation sales.