Marketers Often Begin the Data Collection Phase of a Research

question 167

Multiple Choice

Marketers often begin the data collection phase of a research project by gathering secondary data.This type of information may come from both ____ and ____ sources.

• A)government;business
• B)internal;external
• C)primary;secondary
• D)formal;informal
• E)collected;distributed

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Definitions:

Normal Return

The minimum profit necessary to keep a company in business, regarded as the cost of capital in the long run.

Investment

The allocation of resources, usually money, in order to earn a future return or profit.

Performance Objectives

Specific goals set for employees or departments, focusing on output, efficiency, and impact to guide and improve performance.