One Overlooked Internal Source of Secondary Marketing Information Discussed in the Text

question 114

Multiple Choice

One overlooked internal source of secondary marketing information discussed in the text is

• A) sales receipts.
• B) accounting records.
• C) interviews with salespeople.
• D) quality control data.
• E) consumer surveys.

---

Definitions:

Two-Part Tariff

A pricing strategy that includes a fixed fee plus a variable charge for each unit of the product or service consumed.

Bundling

A marketing strategy that involves offering several products or services together as a combined package typically at a lower price than they would cost individually.

Intertemporal Price Discrimination

involves charging different prices at different times for the same product, aiming to maximize profits by taking advantage of differences in demand elasticity over time.

Peak-Load Pricing

A pricing strategy that adjusts prices in response to varying levels of demand, typically higher during peak usage times.