Nelson Marketing Research Is Concerned About Using Surveys to Conduct

question 140

Multiple Choice

Nelson Marketing Research is concerned about using surveys to conduct a marketing research project because

• A)response rates are declining.
• B)primary data are so much cheaper and easier to gather.
• C)survey data collection is highly inaccurate.
• D)survey data do not provide in-depth responses.
• E)the survey method has been replaced by the Internet.

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Definitions:

Psychological Test

A psychological test is a standardized measure used to evaluate an individual's mental and emotional characteristics, abilities, and processes.

Standardised Measure

An assessment tool that is consistently applied and scored in the same way across different individuals to allow for comparability.

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, which suggests that individuals have eight or more relatively independent intelligences.

Multiple Intelligences

A theory proposed by Howard Gardner, suggesting that intelligence is not a single general ability but consists of various distinct dimensions including linguistic, logical-mathematical, spatial, and more.