Which One of the Following Best Characterizes a Marketing Information

question 105

Multiple Choice

Which one of the following best characterizes a marketing information system (MIS) ?

• A) An MIS is an orderly gathering of information that is not supplied through routine reporting systems such as sales reports and accounting data.
• B) An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.
• C) An MIS is conducted on a special-project basis when needed.
• D) An MIS requires adjustments to its techniques to adapt to environmental circumstances and is in reality part of the accounting system.
• E) An MIS involves internal information collection about employees and customers.

Understand the functional importance of both automatic and deliberate systems for effective social functioning.

Evaluate the implications of cross-cultural research for social psychological theories.

Understand the concept of price stability and its effect on money supply performance.

Identify the location of the world's largest banks and understand the significance of their locations.

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Definitions:

Peristalsis

The wave-like muscle contractions that move food through the digestive tract.

Cerebrospinal Fluid

The clear, protective fluid circulating around the brain and spinal cord.

Hydrocephalus

A condition characterized by an abnormal accumulation of cerebrospinal fluid within the cavities of the brain, which can cause increased pressure and swelling.

Meningitis

An inflammation of the protective membranes covering the brain and spinal cord, a condition that can be life-threatening.