Scenario 6.2 Use the Following to Answer the Questions

question 33

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that different rail lines wanted engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
-Refer to Scenario 6.2. What segmentation variable is GE Transportation using to select a target market?

• A)Demographic
• B)Benefit expectations
• C)Income
• D)Volume usage
• E)Psychographic

---

Definitions:

Calcium Hydroxide Experiment

A scientific experiment typically involving the use of calcium hydroxide, a compound with formula Ca(OH)2, to explore its chemical properties or reactions.

CO₂

Carbon dioxide, a colorless, odorless gas produced by burning carbon and organic compounds and by respiration. It is absorbed by plants in photosynthesis.

O₂

The molecular form of oxygen that is essential for respiration in most living organisms.

Respiratory Irritant Receptors

Nerve receptors located in the respiratory tract that trigger coughing or sneezing when irritated by harmful substances.