Which of the Following Statements About the Undifferentiated Targeting Strategy

question 6

Multiple Choice

Which of the following statements about the undifferentiated targeting strategy is false?

• A) The undifferentiated targeting strategy should be used when the needs of individual customers are similar.
• B) The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market.
• C) The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt.
• D) The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.
• E) The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.

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Definitions:

Personal Entertainment

Forms of amusement or leisure activities that individuals engage in for enjoyment and relaxation.

Company Policy

A set of rules, guidelines, or principles established by an organization that governs its operations and employee behavior.

Sarbanes-Oxley Act

A United States federal law enacted in 2002 aimed at protecting investors from fraudulent financial reporting by corporations.

Public Company Accounting Oversight Board

A nonprofit organization established by Congress to oversee the audits of public companies in order to protect the interests of investors and further the public interest in the preparation of informative, accurate, and independent audit reports.