A Disadvantage of the Concentrated Targeting Strategy Is That

question 87

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

• A) the firm's financial condition is tied to a single and specialized marketing mix.
• B) large sales volumes cannot be generated.
• C) production costs may be higher than with other strategies.
• D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E) marketing costs are often higher than for other strategies.

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Definitions:

Influx

An arrival or entry of large numbers of people or things.

Africans

Refers to the people native to the continent of Africa, encompassing a vast diversity of ethnicities, cultures, and languages.

Mexico

A country in North America, bordered by the United States to the north, and Guatemala and Belize to the south, known for its rich cultural heritage, diverse landscapes, and history.

Slave Trade

The historical trade involving the capture, transport, and sale of human beings as slaves, particularly associated with the transatlantic trade from Africa to the Americas from the 16th to the 19th centuries.