Many Marketers Are Concerned About the Number of Potential Customers

question 130

Multiple Choice

Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. What is this segmentation variable called?

• A) Micromarketing
• B) Population
• C) Market density
• D) MSA
• E) PMSA

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Definitions:

Employment

A relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Unemployment Rate

The demographic of the labor force that is without employment but actively hunting for work.

Capacity Utilization

A measure of how fully an economy's productive capacity is used, typically expressed as a percentage of total potential output.

Production Possibilities Frontier

An economic model that depicts the maximum possible output combinations of two goods or services an economy can achieve when all resources are fully and efficiently utilized.